Attention Coaches & Service Providers:
Think you can’t be successful without a huge mailing list? Think again…
—Even if You Have a Small List!
Stop waiting for that magical subscriber number,
and start building the eCourse your fans are asking for…
Hey there fellow coach,
Yes. The money is definitely in the list. I think we can all agree on that.
But does that mean that those of us with mailing lists that number in the low 4-figures (or even less) have no hope? Are we forced to devote every minute to:
- Creating and promoting free offers to “grow the list”?
- Spending money on paid ads to attract attention to yet another free offer?
- Giving away our valuable experience and knowledge in an effort to “gain exposure”?
If you feel like you’re stuck in an endless loop of doing exactly this—and not making the money you deserve because of it—then rest assured, you are not alone.
It’s All About Balance
Here’s the problem we face: Our time is limited. So we tend to focus on what we believe will bring us the greatest value. That’s just smart business sense.
But there’s a catch. By spending all our time growing the business, we limit the time we have available to create the programs and courses that can actually bring us money.
Not only that, but because we want to provide the best value for our customers and clients, we tend to underestimate our own worth, meaning we…
- Think we don’t have the experience (yet) to create a paid product
- Imagine that any paid product we do create would not sell (after all, what do we know?)
- Believe that everything we do know is already freely available.
- Let these and other self-doubts get in the way of producing a new product.
Sound familiar? Then read on, because…
Yes, You Do Have Something Valuable to Offer
And yes, your audience is waiting—patiently—for you to finally release it!
It’s time to stop overthinking, stop procrastinating, stop waiting for the “perfect time” or a “bigger list” or even an invitation from Oprah Winfrey.
It’s time to plan, produce, and launch your hot-selling eCourse, and this is your…
e-Course
Creation
Blueprint
This comprehensive, 4-module course is packed with actionable steps that will have your eCourse created and launched in record time. Not only that, but I’ve included my top marketing strategies so that your list size is not a factor in your success.
Each module is tightly focused on the exact steps you need to complete to ensure success, so nothing is left to chance. Simply follow along—or even step in at the right point for you—and before you know it, you will have an eCourse ready to sell.
And best of all, it will be the exact course your market wants and needs, making it the perfect launch for any size list.
Module one kicks us off with an in-depth look at determining exactly what your audience is asking for—so you can guarantee your success before you even begin.
Module 1:
Deciding on Your Perfect eCourse
No matter what your niche or how long you’ve been in business, you’ve no doubt built a following that is uniquely yours, and they are looking for information only you can provide. Inside module one, you’ll discover…
- 3 “must have” elements every successful course contain—and they have nothing to do with the training itself.
- Why your excitement level is critical—and how to quickly determine exactly what “sets you on fire” and will help build momentum.
- 4 ways to quickly identify exactly what your ideal client needs right now—get this right, and your eCourse will sell itself.
- Why your eCourse must align with your business brand—and how to test any potential course before investing time in it.
- The one goal all coaches must keep in mind—miss this and you’ll be wasting valuable time, money and energy for very little benefit.
- My top strategy for fast (and accurate) market research—just one hour of your time can bring in dozens of ideas.
- How to know if people are willing to pay for specific training—because the last thin you want to do is create a course you cannot sell!
- 10 popular course types with real life examples, so you can see where your idea might fit.
- 9 different ways to structure your course—and how to choose the right one for your business and your audience.
Module 2:
Where to Find Your Pricing
Positioning Sweet Spot
Once you know what you’re going to offer, it’s time to talk pricing. And let’s face it, this is where a lot of new (and even established) coaches get stuck. After all, if you price yourself too high, you run the risk of losing sales. Too low, and your audience might wonder if your eCourse has any value at all.
Module 2 takes the guesswork out of pricing and positioning, with:
- The number one question you must answer positively—because a “no” here will send you right back to the drawing board.
- The 2-step process that virtually guarantees the best price for your eCourse—This one strategy will greatly reduce your stress levels over pricing!
- What to do if you’re facing a true “money block” over pricing—and how to identify the issue quickly so you can move past it!
- How to help financially strapped clients—not everyone will be able to afford your eCourse, but you can still help them if you adopt one of these 3 strategies.
- Why overloading bonuses is not a good tactic—and how it can actually reduce the value your new course.
- One course element that will turn buyers into raving fans—and two easy ways to incorporate it into everything you do.
- How to engage your students—and help ensure sales of future courses at the same time
aligned with your audience and their needs: effortless sales.
Follow the steps in Module 2, and you’ll get there with ease!
Module 3:
Setting up a Foolproof
e-Course Structure
If you’re like a lot of super creative, heart-centered coaches, module 3 is where the magic will happen. You’ve probably already outlined your course—maybe several times. You already know what you’ll charge for it and who will buy it and why they need it.
What you don’t know—yet—is how you will deliver it.
Module 3 will walk you through the techie bits and relieve that feeling of overwhelm so you can finally release your new eCourse to the world.
- 3 essential tools every eCourse seller needs—plus a few optional (but nice to have) systems.
- What you must know about delivery options—and how to choose the right one for your business.
- Why a new domain name for your course is critical—and how to choose the right one.
- My top resources list—save time and money by browsing through the proven solutions for everything from graphics to calendar management.
- How to simplify the creation process—so you can get on with the marketing!
- Content creation traps to watch for—knowing where the pitfalls lie will save you a ton of work (and money, too).
- 2 powerful ways to name your course—get this right, and you’ll both attract your ideal client, and turn away those who aren’t a good fit…and all before they even hit your sales page.
Module 4:
Pre-Launch, Follow-up &
Keeping Them Engaged
Now that you have all the pieces in place, it’s time to get the word out and make your course a raving success. I have a simple plan for making that happen, and it’s all laid out for you in Module 4…
- How to know “what’s next” in your product creation plan—this is a critical consideration, and will help determine how successful your first eCourse is.
- How to create a compelling incentive that magically grows your list—and the drop-dead easy way to create a gift that perfectly resonates with your ideal client.
- 8 elements of a successful landing page—when you get this right, you’ll enjoy a flood of signups.
- How to craft a follow-up series of emails—and four ways to write enticing subject lines that encourage opens.
- A proven, 7-email map for launch—follow this plan and you’ll set yourself up for success even with a tiny list.
- 10 powerful pre-launch sales strategies—use these to get your audience excited for your new eCourse!
- How to manage customer support—and how to take the stress out of refund and other requests.
- How to seamlessly incorporate masterminds and VIP days into your overall marketing plan—and without feeling like a fraud!
Here’s the one BIG reason for creating an eCourse that we haven’t discussed yet. Residual income.
An eCourse you can sell over and over again is the very definition of passive income. Once it’s complete, all you have to do is promote it through your already existing funnels, and it will continue to earn income for you for years to come.
Not only that, but as we already covered in Module 4, it’s the perfect jumping off point for larger, more costly coaching programs, such as private coaching, small group masterminds, and even VIP days.
But before any of that can happen, you have to create your eCourse.
This training is your answer.
I can’t promise that you’ll make a million dollars (or get to meet Oprah Winfrey) but I can promise you this: once you learn to create and sell an eCourse, your business will flourish.
How much is that worth to you?