Hi! I’m Latrece


your Women’s Transformation Coach, ready to help you Identify your Passion and Connect with your Purpose and turn your Purpose into Profit.

My Story

For years I did what I had to do, not what I wanted to do, so that everyone’s needs around me were met “except my own”. I felt burned out, I disliked sitting behind a desk doing accounting, I wanted to take on a new career and did not know how.

All of the things I want to help you through I’ve been through and now have found my passion and identified my purpose and have turned it into a successful coaching business.

I am adamant about not allowing other women to have to go through the challenges of being stuck, confused, unsure, unaware and feeling unworthy.

As seen in

“Power is in The Arms of The Beholder”

~ Latrece Williams-McKnight


Leading Business & Womenpreneurs

with a mighty ROAR

Latrece AKA Lioness Latrece motivates and instructs business’ and womenpreneurs to Reinvent themselves, Optimize their potential , Affirm their passion and Radiate their greatness.
Her transformational messages not only bring her audience motivation, but they drive them to take action. She presents tools that will help you and your organization’s members develop the Leader within and motivate them to follow you and inspire them to respect you.
Latrece is the Author of Make Me Over Again, This Time Forever. She is also one of the selected coaches and consultants to co-author The Amazon Best Seller “Behind Her Brand” Women of Influence, Equipping, Educating and Empowering.

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